The world of online marketing is bright, dynamic and full of possibility. But that doesn’t mean you should forsake or undervalue the tried and true methods of offline marketing.
People still love to hold postcards, brochures and white papers in their hands, and they still appreciate leave behinds after a meeting, trade show or sales consultation. Hardcopy marketing pieces are anything but stale. They can easily and smoothly be adapted to support and compliment your existing online campaign.
For instance, a postcard announcing a new referral contest can be printed with a unique web code so you know exactly who uses it to visit your tailored microsite. A magazine ad can include a QR code that brings up a microsite, business card, image or additional information on a prospect’s phone.
These are only a few examples of how offline marketing pieces are not only alive, but how they can be a big part of your online efforts and provide valuable data to measure success.