Top Pitfalls to Avoid When Looking for an SEO Company
So, you’ve built a business, and realized that you need an SEO strategy to be more competitive in your field. No more hoping customers will magically find you. Now what?
First, you might start out performing a Google search for an SEO company in your area in hopes you can narrow it down to a manageable list. Depending on the size of the city where your business is located, you may come up with a wide range of options.
Next you start contacting agencies beginning with the one at the top, because if they are highly ranked on Google, they must know what they’re doing, right? It’s definitely a place to start, but when searching for an SEO company there are some mistakes that you can easily avoid, by keeping a few rules in mind:
If you know a business owner who just can’t stop talking about how great their SEO company is, by all means, ask for contact information. Just like with any other business, personal referrals mean a great deal.
Assuming a company is competent because they have a great website is a big no-no. They must also have the smarts to back it up. Talk to them and get a feel for the company, the employees, and how much attention they will give to your account.
Similarly, just because a company ranks #1 in Google search results does not necessarily mean they are the best at what they do. Maybe they are one of a very few in your area, or they were the first company in the SEO field, so their domain name has been around awhile. Still, there are many other high-quality companies in the list. So, don’t simply go with the first one on the list. Do your homework to find the best fit for you.
Choosing an SEO company in San Diego or Orange County by the volume of their portfolio, is not necessarily the best choice for your business. Sure, you want to partner with a successful company, but sometimes when an agency is too big, they lack providing the personal attention needed to make an impact against your competition. Our agency has built a reputation from building long term relationships with our clients, and providing them with dedicated account management services.
Maybe your perfect SEO company is one individual freelancer. What it boils down to is that you can have a company that is knowledgeable in the field of SEO, a company you can relate to, and one that understands your business and what you need when it comes to SEO. And finally, the company must deliver. That’s what it’s all about.
Storm Brain has been helping clients for over 10 years by creating winning website designs, SEO services, apps, marketing, and other creative solutions so our clients can obtain more business. When our clients succeed, so do we. Give us a call today!