Sometimes organic SEO simply isn’t enough to meet your sales target each month. When you need a more robust online marketing plan, Storm Brain has the experience and know-how to get you ahead on Google, Yahoo!, and other top search engines in no time. This can be accomplished with pay-per-click advertising.
What Is Pay Per Click?
In a nutshell, pay per click or PPC is a method of internet advertising that has been proven to increase business’ sales leads. This is because it’s targeted to online users’ locations and search inquiries. For example, if a web user wants to find a “dentist in San Diego” and types this search term in Google’s search engine, at the upper tier of the results page you will find PPC ads.
These ads are specifically directed to individual users who search for the paid terms.
Benefits of PPC Marketing
PPC offers numerous benefits for businesses of all sizes and across all verticals, including:
Targeted Leads – This form of advertising gives you the chance to reach potential buyers who are searching for the products or services being offered.
Big Data – One of the secondary benefits of pay per click is the ability to review analytical data. This means that each time someone views or clicks the ad, it’s recorded as either an “impression” or a “click”. This data gives you the opportunity to quickly adjust headlines, descriptions, and landing pages in order to appeal to leads that convert to sales.
How Pay Per Click Works
Pay Per Click works by placing a bid on a keyword or keyphrase of choice. The pricing fluctuates based on demand (i.e. how many users search for a term per hour, day, week, etc.) and supply (how many agencies are competing for the business). Many platforms offer automated features such as setting spending limits or what hours of the day you want to advertise.
DIY or Pro PPC Campaign Management?
While the benefits of PPC are undeniable, it can become a tedious process for business owners who are already wearing many hats. Successful Pay Per Click advertisers most often have to commit a great deal of time to watching the numbers.
That’s where our full-service digital marketing agency comes in.
Storm Brain offers PPC campaign management in San Diego and understands the ins and outs of Pay Per Click advertising as well as loopholes for spending less and earning more. PPC management doesn’t have to cost a fortune, either. We have competitive packages in place to save you time, energy, and money when you want to get more business online.
Get Affordable PPC Management in San Diego
Storm Brain knows what it takes to generate impressions and clicks online. Whether you have a small or large marketing budget, we work with all business types, including boutique-style agencies and large corporations.
Our results-driven pay per click management services in San Diego focus on optimizing ads for all stages of the sales funnel. From selecting the right keywords and landing pages, headlines and descriptions, or geo-targets and times-of-day, we handle it all – so you don’t have to. Speak with one of our knowledgeable PPC campaign management consultants today.
