In a nutshell, pay per click or PPC is a method of online advertising that has been proven to increase business’ sales leads. This is because it’s targeted to online users’ locations and search inquiries. For example, if a web browser wants to find a “dentist in San Diego” and types in this search term in Google’s search engine, at the upper tier of the results page, you will find PPC ads.
Think of this as the online equivalent to radio of cable marketing. Only, it’s more directed to individual users vs. an entire city.
PPC offers numerous benefits for businesses of all sizes and across all verticals, including:
The mechanisms of PPC entail placing a bid on a keyword or keyphrase of choice. The pricing fluctuates based on demand (i.e. how many users search for a term per hour, day, week, etc.) and supply (how many firms are competing for the business). Many platforms offer automated features such as setting spending limits or what hours of the day you want to advertise.
While the benefits of PPC are undeniable, it can become a tedious process for business owners who are already wearing many hats. Successful Pay Per Click advertisers most often have to commit a great deal of time to watching the numbers.
That’s where our PPC agency comes in.
Storm Brain understands the ins and outs of Pay Per Click advertising as well as loopholes for spending less and earning more. PPC management doesn’t have to cost a fortune, either. We have competitive packages in place to save you time, energy, and money – when you want to get more business online.
Storm Brain knows what it takes to make customers see and click online. Whether you have a small or large marketing budget, we work with all business types, including boutique-style agencies and mega corporations.
Our results-driven pay per click services in San Diego focus on optimizing ads for all stages of the sales funnel. From selecting the right keywords and landing pages, headlines and descriptions, or geo-targets and times-of-day, we handle it all – so you don’t have to. Speak with one of our knowledgeable PPC management consultants today.